Content Strategist & Copywriter
15+
years’ experience
1,000+
pieces of content created
100+
delighted clients
Here's what I do best...
Website Copywriting
I turn complex products and ideas into simple, intuitive web journeys that convert. Clean, structured, human copy that helps visitors understand you instantly — and trust you enough to take action.
Product Messaging & Positioning
I translate features into benefits people actually feel, shaping a narrative that makes your product make sense. Clear hierarchy, strong emotional hooks and messaging that works everywhere from landing pages to launch decks.
Brand Development & Tone of Voice
I work with you to build a brand voice that’s clear, confident and unmistakably yours — the kind of tone people recognise before they see your logo. From foundations to full frameworks, I help you sound coherent, consistent and genuinely human.
AI Tone of Voice Consultancy
AI can get you some of the way there — I refine the part that matters: human nuance, clarity and personality. I turn machine-made drafts into polished, confident copy that sounds like you, not your algorithm.
UX / UI Content
I craft microcopy that guides users effortlessly, making every interaction quicker, friendlier and more intuitive. From onboarding flows to frictionless guidance, I help your product speak the way people think.
Advertising Copy
I create bold, memorable copy that gives your campaigns lift-off. Headlines, taglines and campaign stories built to make people stop scrolling and start paying attention.
Blogs, Newsletters & Thought Leadership
I write long-form content that earns attention: thoughtful, structured and genuinely enjoyable to read. Whether you need authority, storytelling or razor-sharp clarity, I’ll help your brand sound informed without ever sounding dull.
Email Marketing & CRM Copy
I write emails people actually open — and act on. Clean messaging, sharp structure and a natural flow that turns interest into clicks without feeling pushy or automated.
Social Media Copywriting
I create scroll-stopping, platform-savvy copy that captures attention fast — without sacrificing clarity or intelligence. From storytelling threads to punchy hooks, I help your social presence feel alive, on-brand and worth following.
Presentations & Case Studies
I shape clear, credible narratives from your results, data and impact. Crisp writing, strong structure and a professional tone that builds confidence and makes your work easy to understand — and even easier to be impressed by.
Video & Podcast Scripts
I craft scripts with rhythm, clarity and personality — built to be spoken, not just read. Whether it’s a promotional video, explainer, or podcast format, I turn your message into something listeners actually want to stick with.
SEO Content Optimisation
I blend strong writing with smart search strategy to create content that ranks without reading like it was written for robots. Thoughtful structure, user-focused language and subtle optimisation that helps you get found — naturally.
About Me
I’m a copywriter, storyteller and tone-of-voice specialist with over 15 years’ experience helping brands communicate with clarity, craft and feeling while keeping customer needs firmly at the centre.
I’ve taken the long way round to becoming the writer I am today. Which, honestly, is the only way I could’ve done it.
I’ve been an english teacher, a content manager, a proposition developer, a data analyst, a features writer and a barman, amongst other things. Each role has given me a different lens on how people think, feel, behave and choose.
I write with a strategist’s head, a poet’s heart and a musician’s ear. Brands come to me when they want to rise above the miasma of mediocrity to reveal their true selves and communicate with clarity.
I also write songs and perform them with my band, Machineries of Joy. Hence the photo. I figured I’d rather show you something real than pretend to enjoy a lukewarm flat white in a co-working space.
“Collaborating with Darren is always a pleasure. He’s a true master of his craft, conversion-focused, and easy to get along with. I’d recommend him in a heartbeat!”
Phil Gwynne
Senior Product Designer